Course Brief
About this Course
This course provides in-depth knowledge of SEO strategies and techniques, covering all aspects of On-Page and Off-Page SEO. Learn how to optimize websites effectively, measure SEO performance, and improve search engine rankings using various SEO tools and techniques.
Master the art of SEO to increase website traffic and enhance digital success.
Eligibility
Requirements
- No prior SEO knowledge required.
- Basic understanding of digital marketing concepts.
- A computer with internet access.
- Willingness to learn SEO techniques for website optimization.
Training Plan
Learning Roadmap
01
Foundation Studio: Introduction
- Introduction (Course Outlines Overview)
- How SEO Works and How to Measure SEO Rankings
- What is SEO And What it Does
- guided portfolio activity Exercise- 01
02
Practical Lab: SEO Types
- What is On Page SEO and Off Page SEO
03
Applied Workflow: SEO with Domain & Hosting
- How Domain Increase SEO Rankings Part 1
- How Domain Increase SEO Rankings Part 2
- How Hosting Increase SEO Rankings Part 1
- How Hosting Increase SEO Rankings Part 2
- guided portfolio activity Exercise- 02
04
Professional Practice: SEO With CMS OR Custom Design
- What is CMS- WordPress and Magento (Open Source)
05
Portfolio Sprint: SEO With WordPress (Why WordPress)
- WordPress Installation Part 1
- WordPress Installation Part 2
- Why WordPress is Best For SEO (Initial Setup) Part 3
- guided portfolio activity Exercise- 03
06
Career Readiness: On-Page SEO
- Setup Permalinks Structure
- Make it Untouchable For Crawlers
- Selection of Content to Write Part 1
- guided portfolio activity Exercise- 04
07
Foundation Studio: On-Page SEO - Part 2
- Selection of Content to Write Part 2
- Keyword Research Part 1
- Keyword Research Part 2
- guided portfolio activity Exercise- 05
08
Practical Lab: On-Page SEO - Part 3
- Keyword Research Part 3
- Understand SEMrush (Advance Level) Part 1
- Understand SEMrush (Advance Level) Part 2
- Understand SEMrush (Advance Level) Part 3
- guided portfolio activity Exercise- 06
09
Applied Workflow: On-Page SEO - Part 4
- Understand SEMrush (Advance Level) Part 4
- Understand SEMrush (Advance Level) Part 5
- Understand SEMrush (Advance Level) Part 6
- Understand SEMrush (Advance Level) Part 7
- guided portfolio activity Exercise- 07
10
Professional Practice: On-Page SEO - Part 5
- Keywords Trends - Heard Terms
- Keywords Trends - Heard Terms
- Practice keyword density through a guided digital skills practice activity.
- guided portfolio activity Exercise- 08
11
Portfolio Sprint: On-Page SEO - Part 6
- Keyword Placement Part 1
- Keyword Placement Part 2
- Image Optimization Part 1
- Image Optimization Part 2
- guided portfolio activity Exercise- 09
12
Career Readiness: On-Page SEO - Part 7
- Simplify Your Content And Content Structure
- Organize Web Page Slug_URL Parameters
- guided portfolio activity Exercise- 10
13
Foundation Studio: On-Page SEO - Part 8
- Meta Title Meta Description Part 1
- Meta Title Meta Description Part 2
- Practice breadcrumbs through a guided digital skills practice activity.
- Practice canonical urls through a guided digital skills practice activity.
- guided portfolio activity Exercise- 11
14
Practical Lab: On-Page SEO - Part 9
- Internal Linking Structure Part 1
- Internal Linking Structure Part 2
- Practice robots tags part 1 through a guided digital skills practice activity.
- Practice robots tags part 2 through a guided digital skills practice activity.
- guided portfolio activity Exercise- 12
15
Applied Workflow: On-Page SEO - Part 10
- Practice robots.txt part 1 through a guided digital skills practice activity.
- Practice robots.txt part 2 through a guided digital skills practice activity.
- Practice xml sitemap part 1 through a guided digital skills practice activity.
- Practice xml sitemap part 2 through a guided digital skills practice activity.
- Stop Replication in SE
- guided portfolio activity Exercise- 13
16
Professional Practice: On-Page SEO - Part 11
- Setup Meta Info Part 1
- Setup Meta Info Part 2
- Control Link Strategy via Attributes Part 1
- Control Link Strategy via Attributes Part 2
- Re-Design 404 Not Found Part 1
- guided portfolio activity Exercise- 14
17
Portfolio Sprint: On-Page SEO - Part 12
- Re-Design 404 Not Found Part 2
- Important Pages On Web Part 1
- Lock Your Images With Copyrights Part 1
- guided portfolio activity Exercise- 15
18
Career Readiness: On-Page SEO - Part 13
- Speed Optimization Part 1
- Speed Optimization Part 2
- Speed Optimization Part 3
- guided portfolio activity Exercise- 16
19
Foundation Studio: Off-Page SEO - Part 1
- Google Webmaster Tools Part 1
- Google Webmaster Tools Part 2
- Search Engines Submission Sitemap Submission Part 1
- guided portfolio activity Exercise- 19
20
Practical Lab: Off-Page SEO - Part 2
- Social Bookmarking Submission Part 1
- Social Bookmarking Submission Part 2
- Forums Submission or Discussion Boards Part 1
- Forums Submission or Discussion Boards Part 2
- guided portfolio activity Exercise- 20
21
Applied Workflow: Off-Page SEO - Part 3
- Forums Submission or Discussion Boards Part 3
- Built Social Presence - Social Media Link Strategy Part 1
- Built Social Presence - Social Media Link Strategy Part 2
- guided portfolio activity Exercise- 21
22
Professional Practice: Off-Page SEO - Part 4
- Directories Submission Part 1
- Directories Submission Part 2
- Guest Blogging Vs Sponsored Post Part 1
- Guest Blogging Vs Sponsored Post Part 2
- guided portfolio activity Exercise- 22
23
Portfolio Sprint: Off-Page SEO - Part 5
- Write a Press Release Post Part 1
- Write a Press Release Post Part 2
- Blog Commenting Role in SEO 2019
- Classified Ads Platform Part 1
- guided portfolio activity Exercise- 23
24
Career Readiness: Off-Page SEO - Part 6
- Classified Ads Platform Part 2
- Understand Google Analytics Part 1
- Understand Google Analytics Part 2
- guided portfolio activity Exercise- 24
25
Foundation Studio: Off-Page SEO - Part 7
- Email Marketing Part 1
- Email Marketing Part 2
- Google Business Mapping Part 1
- Google Business Mapping Part 2
- guided portfolio activity Exercise- 25
26
Practical Lab: Off-Page SEO - Part 8
- Resolve 404 Error 301 Redirection Part 1
- Resolve 404 Error 301 Redirection Part 2
- guided portfolio activity Exercise- 26
27
Applied Workflow: SEO General FAQ's
- SEO General FAQs Part 1
- SEO General FAQs Part 2
- guided portfolio activity Exercise- 27
28
Portfolio Sprint: Digital Skills Practice Review
- Review the major digital skills practice concepts through a guided recap.
- Organize class practice into a simple portfolio-ready workflow.
- Apply the learned process on a realistic task with instructor guidance.
- Prepare next-step notes for continued practice after course completion.