Course Brief
About this Course
This course will teach you everything you need to know about TikTok advertising, from setting up your account to creating engaging ad creatives and analyzing campaign performance. Learn to run ads effectively and optimize campaigns to meet business goals.
Master TikTok advertising, from setup to optimization, with practical insights and strategies.
Eligibility
Requirements
- No prior experience in TikTok Ads required.
- Basic understanding of social media marketing.
- Access to a TikTok Business Account.
Training Plan
Learning Roadmap
01
Foundation Studio: Introduction to TikTok Ads in 2023
- Practice overview of tiktok through a guided campaign growth lab activity.
- TikTok Features and Ads Objectives
- Explore Audience Insights Tool
- Explore TikTok Comments Management Tool
- Create and Use Instant Form in Ads
- guided portfolio activity Exercise-01
02
Practical Lab: Setup
- Setting up a TikTok Advertising Account in Pakistan
- TikTok Business Centre Overview
- Create & Setup TikTok Pixel
- Create TikTok Custom Audience
- Create TikTok Lookalike Audience
- Pixel Warming best practices
- Connect TikTok Profile with Ad Account
- guided portfolio activity Exercise-02
03
Applied Workflow: Fundamentals of TikTok Campaigns
- Understanding of TikTok Ad groups and Ads
- Understanding your target audience and defining your Goals-Objective
- Finding Target Audience via ChatGPT
- Choosing the right ad objective for your campaign
- Setting up a budget and minimum ad budget for TikTok
- TikTok CBO Campaign (Campaign Budget Optimization)
- TikTok ABO Campaign (Ad Group Budget Optimization)
- TikTok A-B Split guided portfolio activity
- guided portfolio activity Exercise-03
04
Professional Practice: Run Ads on All TikTok Objectives
- Run Ad on Reach Objective
- Run Ad on Traffic Objective
- Run Ad on Video Views-For You Objective
- Run Ad on Followers Objective
- Run Ad on App Install Objective
- Run Ad on Lead Generation Objective
- Run Ad on Website Conversion Objective (E-Commerce)
- Run Ad on Product Catalog Objective (E-Commerce)
- guided portfolio activity Exercise-04
05
Portfolio Sprint: TikTok Ad Creatives
- How to utilize CANVA Pro for TikTok Ads
- Creating engaging and impactful ad content via ChatGPT
- Hooks you can guided portfolio activity for your TikTok ads
- Importance of UGC Content in TikTok Ads
- Get inspiration from TikTok ads library for your TikTok ad creative
- guided portfolio activity Exercise-05
06
Career Readiness: Best Practices for TikTok Advertising (My Experience)
- Measuring and Analyzing Live Campaign Performance
- Analysis of campaign data with Effective Matrix (My Secret Sauce)
- Basic Strategies for E-Commerce Business
- guided portfolio activity Exercise-06
07
Portfolio Sprint: Campaign Growth Lab Review
- Review the major campaign growth lab concepts through a guided recap.
- Organize class practice into a simple portfolio-ready workflow.
- Apply the learned process on a realistic task with instructor guidance.
- Prepare next-step notes for continued practice after course completion.