About Course
Master Google Ads and learn how to create and manage search, display, remarketing, and app campaigns. This course covers the basics, ad rank, targeting options, bidding strategies, conversion tracking, and more. Perfect for marketers, business owners, and anyone looking to improve their online advertising skills.
Learn how to master Google Ads for search, display, and remarketing campaigns.
Requirements
- ✓No prior Google Ads experience required.
- ✓A computer with internet access.
- ✓Willingness to learn and implement Google Ads strategies.
Course Curriculum
Section 1: Getting started and the Basics
1. Introduction to Google Ads
2. Create Google Ads Account
3. Complete Account Hierarchy
Assessment Exercise- 01
Section 2: Setup your first Search Campaign
4. Search Campaign setup basics
5. Targeting Options Explained
6. Bidding Strategies Explained
7. Ad Extensions Explained
Assessment Exercise- 02
Section 3: Setup your first Search Campaign Part 02
8. Ad Rank and Quality Score Explained_edit1
9. How does Ad Groups work and how to structure
Assessment Exercise- 03
Section 4: Setup your first Search Campaign Part 03
10. Keyword Planner and Keyword Match Types Explained
11. How to write Search Ads
12. Negative Keywords and Search Terms Explained
Assessment Exercise- 04
Section 5: Remarketing and Conversion Tracking
13. Conversion pixels
14. Remarketing campaigns
Assessment Exercise- 05
Section 6: Performance Max Campaigns and App Campaigns
15. Introduction to Performance Max campaigns
16. Lecture 16- App Campaigns
Assessment Exercise- 06
Section 7: YouTube Ads
17. Introduction to YouTube ads and formats
Section 8: Final Exam
Final Exam
What You Will Learn
- ✓Master the basics of Google Ads account setup and management.
- ✓Learn how to create and manage search campaigns effectively.
- ✓Understand Google Ads bidding strategies and ad extensions.
- ✓Use keyword match types and structure ad groups for optimal performance.
- ✓Set up and manage remarketing campaigns.
- ✓Track conversions and optimize ad performance using pixels.
- ✓Explore Performance Max campaigns and App campaigns.
- ✓Learn how to create YouTube Ads for broader audience reach.