About Course
Master Google Ads and learn how to create and manage search, display, remarketing, and app campaigns. This course covers the basics, ad rank, targeting options, bidding strategies, conversion tracking, and more. Perfect for marketers, business owners, and anyone looking to improve their online advertising skills.
Learn how to master Google Ads for search, display, and remarketing campaigns.
Requirements
- No prior Google Ads experience required.
- A computer with internet access.
- Willingness to learn and implement Google Ads strategies.
Course Curriculum
Section 1: Getting started and the Basics
- 1. Introduction to Google Ads
- 2. Create Google Ads Account
- 3. Complete Account Hierarchy
- Assessment Exercise- 01
Section 2: Setup your first Search Campaign
- 4. Search Campaign setup basics
- 5. Targeting Options Explained
- 6. Bidding Strategies Explained
- 7. Ad Extensions Explained
- Assessment Exercise- 02
Section 3: Setup your first Search Campaign Part 02
- 8. Ad Rank and Quality Score Explained_edit1
- 9. How does Ad Groups work and how to structure
- Assessment Exercise- 03
Section 4: Setup your first Search Campaign Part 03
- 10. Keyword Planner and Keyword Match Types Explained
- 11. How to write Search Ads
- 12. Negative Keywords and Search Terms Explained
- Assessment Exercise- 04
Section 5: Remarketing and Conversion Tracking
- 13. Conversion pixels
- 14. Remarketing campaigns
- Assessment Exercise- 05
Section 6: Performance Max Campaigns and App Campaigns
- 15. Introduction to Performance Max campaigns
- 16. Lecture 16- App Campaigns
- Assessment Exercise- 06
Section 7: YouTube Ads
- 17. Introduction to YouTube ads and formats
Section 8: Final Exam
- Final Exam