Course Brief
About this Course
Master Google Ads and learn how to create and manage search, display, remarketing, and app campaigns. This course covers the basics, ad rank, targeting options, bidding strategies, conversion tracking, and more. Perfect for marketers, business owners, and anyone looking to improve their online advertising skills.
Learn how to master Google Ads for search, display, and remarketing campaigns.
Eligibility
Requirements
- No prior Google Ads experience required.
- A computer with internet access.
- Willingness to learn and implement Google Ads strategies.
Training Plan
Learning Roadmap
01
Foundation Studio: Getting started and the Basics
- Introduction to Google Ads
- Create Google Ads Account
- Complete Account Hierarchy
- guided portfolio activity Exercise- 01
02
Practical Lab: Setup your first Search Campaign
- Search Campaign setup basics
- Targeting Options Explained
- Bidding Strategies Explained
- Ad Extensions Explained
- guided portfolio activity Exercise- 02
03
Applied Workflow: Setup your first Search Campaign Part 02
- Ad Rank and Quality Score Explained_edit1
- How does Ad Groups work and how to structure
- guided portfolio activity Exercise- 03
04
Professional Practice: Setup your first Search Campaign Part 03
- Keyword Planner and Keyword Match Types Explained
- How to write Search Ads
- Negative Keywords and Search Terms Explained
- guided portfolio activity Exercise- 04
05
Portfolio Sprint: Remarketing and Conversion Tracking
- Practice conversion pixels through a guided campaign growth lab activity.
- Remarketing campaigns
- guided portfolio activity Exercise- 05
06
Career Readiness: Performance Max Campaigns and App Campaigns
- Introduction to Performance Max campaigns
- Lecture 16- App Campaigns
- guided portfolio activity Exercise- 06
07
Foundation Studio: YouTube Ads
- Introduction to YouTube ads and formats
08
Portfolio Sprint: Campaign Growth Lab Review
- Review the major campaign growth lab concepts through a guided recap.
- Organize class practice into a simple portfolio-ready workflow.
- Apply the learned process on a realistic task with instructor guidance.
- Prepare next-step notes for continued practice after course completion.