About Course
This comprehensive digital marketing course covers everything from Facebook Ads to automated marketing systems, helping you master all aspects of online marketing for both eCommerce and service-based businesses. Learn effective strategies, creative campaign techniques, and tools that will help you build and grow your digital marketing agency.
Become a digital marketing expert, mastering strategies for ads, eCommerce, and automation.
Requirements
- ✓Basic understanding of online marketing concepts.
- ✓A computer with internet access.
- ✓Willingness to learn advanced digital marketing strategies.
Course Curriculum
Section 1: Understanding Ad Delivery in eCommerce
1. Watch This Before Starting eCommerce
2. Course Introduction, Outcome and Learnings
3. Science of Facebook Ads, Auctions and Ad's Total
4. Ad Quality Rankings
Assessment Exercise- 01
Section 2: Mastering Ad Creatives for eCommerce
5. Ad Creative Guide
6. Creating Video Ads for Dropshipping Business Part 1
7. Creating Video Ads for Dropshipping Business Part 2
8. Creating Image Ads for Dropshipping Business
9. Creating Image Ads for Private Label Business
10. Creating Video Ads for Private Label Business
11. Creative Video & Image Ads for Digital Marketing Agency
Assessment Exercise- 02
Section 3: Configuring Settings and Automations for eCommerce
12. Business Page Creation and Basic Settings
13. Business Page Major Settings Part 1
14. Business Page Major Settings Part 2
15. Customer Management within Meta Business Suite
16. Messenger and Instagram Automations
Assessment Exercise- 03
Section 4: Exploring the Ads Manager and Campaign Strategies part 1
17. Understanding Ads Manager Interface and Usecases
18. Automated Rules
19. STRATEGY Scaling Campaigns with Automated Rules
20. Ad Buying Types Reservation Vs Auction
21. Understanding Campaign Objectives#1 Awareness
22. Understanding Campaign Objectives#2 Traffic
Assessment Exercise- 04
Section 5: Exploring the Ads Manager and Campaign Strategies part 2
23. Understanding Campaign Objectives #3 Engagements
24. Understanding Campaign Objectives #4 Leads
25. Understanding Campaign Objectives #5 App Promotion
26. Understanding Campaign Objectives #6 Sales
27. Special Ad Categories
Assessment Exercise- 05
Section 6: Exploring the Ads Manager and Campaign Strategies part 3
28. 3 Stages of Ad Campaign
29. Advantage Campaign Budget Part 1
30. Advantage Campaign Budget Part 2
31. Advantage Campaign Budget Part 3
32. Ad Placement Guide
Assessment Exercise- 06
Section 7: Mastering the Events Manager for Effective Advertising part 1
33. Introduction to Meta Events and Their Importance
34. Advertiser Side Optimization Part 1
35. Advertiser Side Optimization Part 2
36. Standard and Custom Events
37. Importance of Offline Events
38. Importance of Custom Conversions
39. Custom Conversions for Offline Events
40. Shopify Store (Creating Business Account, Ad Account and Payment Method)
Assessment Exercise- 07
Section 8: Mastering the Events Manager for Effective Advertising part 2
41. Creating Custom Conversions Part 1
42. Creating Custom Conversions Part 2
43. Shopify Store (Adding Business Page and Creating Pixel)
44. Shopify Store (Facebook Pixel Vs Conversions API)
45. Shopify Store (Pixel-Conversion API Connection and Settings)
Assessment Exercise- 08
Section 9: Mastering the Events Manager for Effective Advertising part 3
47. Shopify Store (Extend Attribution Uploads & Historical Data)
48. WordPress Store (Pixel and Conversion API Connection)
49. Shopify Vs WooCommerce - Which One Is Better
50. Partner Integration Tab
51. Uploading Offline Events to Offline Event Sets
52. Facebook SDK and App Events
Assessment Exercise- 09
Section 10: Leveraging the Commerce Manager for Dynamic Marketing
53. Benefits of Catalog and Dynamic Marketing
54. Dynamic Retargeting with Catalog Ads
55. Use Case Collection Ads
56. Use Case Cross and Upselling
57. How catalog can be used in Travel, Real Estate, and Automobiles Businesses
58. Catalog Creation and Important Settings
59. Facebook Shop
60. Catalog Creation with WooCommerce Store
Assessment Exercise- 10
Section 11: Understanding and Building Effective Audiences
61. Custom Audience Part 1
62. Custom Audience Part 2
63. Custom Audience Part 3
64. Custom Audience Part 4
65. Custom Audience Part 5
66. Lookalike Audiences
67. Concept of Advantage+ Audience
68. Identifying Profitable Adsets with Advantage+ Audience
69. Interest Based Audiences
70. Audience Size vs Campaign Budget
Assessment Exercise- 11
Section 12: Navigating the Business Manager for Account Management
71. Creating Business Manager Account
72. Reinstating Restricted Business Account
73. Users, Accounts, and Data Sources in Business Settings
74. Other Business Settings
75. Domain Verification (Optional)
Assessment Exercise- 12
Section 13: Dropshipping Strategy and Phase Testing part 1
76. Customizing Columns to Select Key Metrics
77. Creating Custom Metrics for Flow Analysis
78. Re-arranging Columns in a Right Way
79. Pixel Warmup Creative Testing Part 1
80. Pixel Warmup Creative Testing Part 2
81. Pixel Warmup Creative Testing Part 3
Analiszing Test Results of Phase 0
Assessment Exercise- 13
Section 14: Dropshipping Strategy and Phase Testing part 2
87. Analyzing Test Results of Phase (1) Scenario 2
What You Will Learn
- ✓Understand the science behind Facebook ads and how to scale them effectively.
- ✓Master ad creative techniques for both image and video ads for various businesses.
- ✓Learn to manage customer interactions with Meta Business Suite and Messenger.
- ✓Navigate Ads Manager and Campaign Strategy to create high-conversion campaigns.
- ✓Leverage the Events Manager and Shopify store integrations for smarter ad targeting.
- ✓Develop a digital marketing agency from scratch and learn lead generation strategies.
- ✓Understand automated marketing with tools like ManyChat bots for customer engagement.