About Course
This comprehensive digital marketing course covers everything from Facebook Ads to automated marketing systems, helping you master all aspects of online marketing for both eCommerce and service-based businesses. Learn effective strategies, creative campaign techniques, and tools that will help you build and grow your digital marketing agency.
Become a digital marketing expert, mastering strategies for ads, eCommerce, and automation.
Requirements
- Basic understanding of online marketing concepts.
- A computer with internet access.
- Willingness to learn advanced digital marketing strategies.
Course Curriculum
Section 1: Understanding Ad Delivery in eCommerce
- 1. Watch This Before Starting eCommerce
- 2. Course Introduction, Outcome and Learnings
- 3. Science of Facebook Ads, Auctions and Ad's Total
- 4. Ad Quality Rankings
- Assessment Exercise- 01
Section 2: Mastering Ad Creatives for eCommerce
- 5. Ad Creative Guide
- 6. Creating Video Ads for Dropshipping Business Part 1
- 7. Creating Video Ads for Dropshipping Business Part 2
- 8. Creating Image Ads for Dropshipping Business
- 9. Creating Image Ads for Private Label Business
- 10. Creating Video Ads for Private Label Business
- 11. Creative Video & Image Ads for Digital Marketing Agency
- Assessment Exercise- 02
Section 3: Configuring Settings and Automations for eCommerce
- 12. Business Page Creation and Basic Settings
- 13. Business Page Major Settings Part 1
- 14. Business Page Major Settings Part 2
- 15. Customer Management within Meta Business Suite
- 16. Messenger and Instagram Automations
- Assessment Exercise- 03
Section 4: Exploring the Ads Manager and Campaign Strategies part 1
- 17. Understanding Ads Manager Interface and Usecases
- 18. Automated Rules
- 19. STRATEGY Scaling Campaigns with Automated Rules
- 20. Ad Buying Types Reservation Vs Auction
- 21. Understanding Campaign Objectives#1 Awareness
- 22. Understanding Campaign Objectives#2 Traffic
- Assessment Exercise- 04
Section 5: Exploring the Ads Manager and Campaign Strategies part 2
- 23. Understanding Campaign Objectives #3 Engagements
- 24. Understanding Campaign Objectives #4 Leads
- 25. Understanding Campaign Objectives #5 App Promotion
- 26. Understanding Campaign Objectives #6 Sales
- 27. Special Ad Categories
- Assessment Exercise- 05
Section 6: Exploring the Ads Manager and Campaign Strategies part 3
- 28. 3 Stages of Ad Campaign
- 29. Advantage Campaign Budget Part 1
- 30. Advantage Campaign Budget Part 2
- 31. Advantage Campaign Budget Part 3
- 32. Ad Placement Guide
- Assessment Exercise- 06
Section 7: Mastering the Events Manager for Effective Advertising part 1
- 33. Introduction to Meta Events and Their Importance
- 34. Advertiser Side Optimization Part 1
- 35. Advertiser Side Optimization Part 2
- 36. Standard and Custom Events
- 37. Importance of Offline Events
- 38. Importance of Custom Conversions
- 39. Custom Conversions for Offline Events
- 40. Shopify Store (Creating Business Account, Ad Account and Payment Method)
- Assessment Exercise- 07
Section 8: Mastering the Events Manager for Effective Advertising part 2
- 41. Creating Custom Conversions Part 1
- 42. Creating Custom Conversions Part 2
- 43. Shopify Store (Adding Business Page and Creating Pixel)
- 44. Shopify Store (Facebook Pixel Vs Conversions API)
- 45. Shopify Store (Pixel-Conversion API Connection and Settings)
- Assessment Exercise- 08
Section 9: Mastering the Events Manager for Effective Advertising part 3
- 47. Shopify Store (Extend Attribution Uploads & Historical Data)
- 48. WordPress Store (Pixel and Conversion API Connection)
- 49. Shopify Vs WooCommerce - Which One Is Better
- 50. Partner Integration Tab
- 51. Uploading Offline Events to Offline Event Sets
- 52. Facebook SDK and App Events
- Assessment Exercise- 09
Section 10: Leveraging the Commerce Manager for Dynamic Marketing
- 53. Benefits of Catalog and Dynamic Marketing
- 54. Dynamic Retargeting with Catalog Ads
- 55. Use Case Collection Ads
- 56. Use Case Cross and Upselling
- 57. How catalog can be used in Travel, Real Estate, and Automobiles Businesses
- 58. Catalog Creation and Important Settings
- 59. Facebook Shop
- 60. Catalog Creation with WooCommerce Store
- Assessment Exercise- 10
Section 11: Understanding and Building Effective Audiences
- 61. Custom Audience Part 1
- 62. Custom Audience Part 2
- 63. Custom Audience Part 3
- 64. Custom Audience Part 4
- 65. Custom Audience Part 5
- 66. Lookalike Audiences
- 67. Concept of Advantage+ Audience
- 68. Identifying Profitable Adsets with Advantage+ Audience
- 69. Interest Based Audiences
- 70. Audience Size vs Campaign Budget
- Assessment Exercise- 11
Section 12: Navigating the Business Manager for Account Management
- 71. Creating Business Manager Account
- 72. Reinstating Restricted Business Account
- 73. Users, Accounts, and Data Sources in Business Settings
- 74. Other Business Settings
- 75. Domain Verification (Optional)
- Assessment Exercise- 12
Section 13: Dropshipping Strategy and Phase Testing part 1
- 76. Customizing Columns to Select Key Metrics
- 77. Creating Custom Metrics for Flow Analysis
- 78. Re-arranging Columns in a Right Way
- 79. Pixel Warmup Creative Testing Part 1
- 80. Pixel Warmup Creative Testing Part 2
- 81. Pixel Warmup Creative Testing Part 3
- Analiszing Test Results of Phase 0
- Assessment Exercise- 13
Section 14: Dropshipping Strategy and Phase Testing part 2
- 87. Analyzing Test Results of Phase (1) Scenario 2