Course Brief
About this Course
This comprehensive digital marketing course covers everything from Facebook Ads to automated marketing systems, helping you master all aspects of online marketing for both eCommerce and service-based businesses. Learn effective strategies, creative campaign techniques, and tools that will help you build and grow your digital marketing agency.
Become a digital marketing expert, mastering strategies for ads, eCommerce, and automation.
Eligibility
Requirements
- Basic understanding of online marketing concepts.
- A computer with internet access.
- Willingness to learn advanced digital marketing strategies.
Training Plan
Learning Roadmap
01
Foundation Studio: Understanding Ad Delivery in eCommerce
- Watch This Before Starting eCommerce
- Course Introduction, Outcome and Learnings
- Science of Facebook Ads, Auctions and Ad's Total
- Ad Quality Rankings
- guided portfolio activity Exercise- 01
02
Practical Lab: Mastering Ad Creatives for eCommerce
- Practice ad creative guide through a guided campaign growth lab activity.
- Creating Video Ads for Dropshipping Business Part 1
- Creating Video Ads for Dropshipping Business Part 2
- Creating Image Ads for Dropshipping Business
- Creating Image Ads for Private Label Business
- Creating Video Ads for Private Label Business
- Creative Video & Image Ads for Digital Marketing Agency
- guided portfolio activity Exercise- 02
03
Applied Workflow: Configuring Settings and Automations for eCommerce
- Business Page Creation and Basic Settings
- Business Page Major Settings Part 1
- Business Page Major Settings Part 2
- Customer Management within Meta Business Suite
- Messenger and Instagram Automations
- guided portfolio activity Exercise- 03
04
Professional Practice: Exploring the Ads Manager and Campaign Strategies part 1
- Understanding Ads Manager Interface and Usecases
- Practice automated rules through a guided campaign growth lab activity.
- STRATEGY Scaling Campaigns with Automated Rules
- Ad Buying Types Reservation Vs Auction
- Understanding Campaign Objectives#1 Awareness
- Understanding Campaign Objectives#2 Traffic
- guided portfolio activity Exercise- 04
05
Portfolio Sprint: Exploring the Ads Manager and Campaign Strategies part 2
- Understanding Campaign Objectives #3 Engagements
- Understanding Campaign Objectives #4 Leads
- Understanding Campaign Objectives #5 App Promotion
- Understanding Campaign Objectives #6 Sales
- Special Ad Categories
- guided portfolio activity Exercise- 05
06
Career Readiness: Exploring the Ads Manager and Campaign Strategies part 3
- 3 Stages of Ad Campaign
- Advantage Campaign Budget Part 1
- Advantage Campaign Budget Part 2
- Advantage Campaign Budget Part 3
- Practice ad placement guide through a guided campaign growth lab activity.
- guided portfolio activity Exercise- 06
07
Foundation Studio: Mastering the Events Manager for Effective Advertising part 1
- Introduction to Meta Events and Their Importance
- Advertiser Side Optimization Part 1
- Advertiser Side Optimization Part 2
- Standard and Custom Events
- Importance of Offline Events
- Importance of Custom Conversions
- Custom Conversions for Offline Events
- Shopify Store (Creating Business Account, Ad Account and Payment Method)
- guided portfolio activity Exercise- 07
08
Practical Lab: Mastering the Events Manager for Effective Advertising part 2
- Creating Custom Conversions Part 1
- Creating Custom Conversions Part 2
- Shopify Store (Adding Business Page and Creating Pixel)
- Shopify Store (Facebook Pixel Vs Conversions API)
- Shopify Store (Pixel-Conversion API Connection and Settings)
- guided portfolio activity Exercise- 08
09
Applied Workflow: Mastering the Events Manager for Effective Advertising part 3
- Shopify Store (Extend Attribution Uploads & Historical Data)
- WordPress Store (Pixel and Conversion API Connection)
- Shopify Vs WooCommerce - Which One Is Better
- Partner Integration Tab
- Uploading Offline Events to Offline Event Sets
- Facebook SDK and App Events
- guided portfolio activity Exercise- 09
10
Professional Practice: Leveraging the Commerce Manager for Dynamic Marketing
- Benefits of Catalog and Dynamic Marketing
- Dynamic Retargeting with Catalog Ads
- Use Case Collection Ads
- Use Case Cross and Upselling
- How catalog can be used in Travel, Real Estate, and Automobiles Businesses
- Catalog Creation and Important Settings
- Practice facebook shop through a guided campaign growth lab activity.
- Catalog Creation with WooCommerce Store
- guided portfolio activity Exercise- 10
11
Portfolio Sprint: Understanding and Building Effective Audiences
- Custom Audience Part 1
- Custom Audience Part 2
- Custom Audience Part 3
- Custom Audience Part 4
- Custom Audience Part 5
- Lookalike Audiences
- Concept of Advantage+ Audience
- Identifying Profitable Adsets with Advantage+ Audience
- Interest Based Audiences
- Audience Size vs Campaign Budget
- guided portfolio activity Exercise- 11
12
Career Readiness: Navigating the Business Manager for Account Management
- Creating Business Manager Account
- Reinstating Restricted Business Account
- Users, Accounts, and Data Sources in Business Settings
- Other Business Settings
- Domain Verification (Optional)
- guided portfolio activity Exercise- 12
13
Foundation Studio: Dropshipping Strategy and Phase Testing part 1
- Customizing Columns to Select Key Metrics
- Creating Custom Metrics for Flow Analysis
- Re-arranging Columns in a Right Way
- Pixel Warmup Creative Testing Part 1
- Pixel Warmup Creative Testing Part 2
- Pixel Warmup Creative Testing Part 3
- Analiszing guided portfolio activity Results of Phase 0
- guided portfolio activity Exercise- 13
14
Practical Lab: Dropshipping Strategy and Phase Testing part 2
- Review the major campaign growth lab concepts through a guided recap.
- Organize class practice into a simple portfolio-ready workflow.
- Apply the learned process on a realistic task with instructor guidance.
- Prepare next-step notes for continued practice after course completion.