About Course
This course teaches the ins and outs of managing Amazon PPC campaigns for businesses. Learn how to optimize ad performance, track ROI, create strategies for scaling, and audit PPC campaigns to drive sales effectively on Amazon.
Learn to optimize and manage Amazon PPC campaigns to improve sales and maximize ROI.
Requirements
- ✓Basic understanding of Amazon's platform and e-commerce.
- ✓Willingness to learn PPC strategies and techniques.
- ✓Access to an Amazon Seller Central account.
Course Curriculum
Section 1: Introduction
1. Introduction and Fundamental of Amazon PPC Management
Assessment Exercise-01
Section 2: Competition Scorecard - Probability of Conversion
2. Competition Scorecard - Probability of Conversion
Assessment Exercise-02
Section 3: PPC Budget Computation
3. PPC Budget Computation
Assessment Exercise-03
Section 4: PPC Budget Allocation & Sales Forecasting Development
4. PPC Budget Allocation & Sales Forecasting Development
Assessment Exercise-04
Section 5: Interpretation of Sales Forecast How to Minimum
5. Interpretation of Sales Forecast How to Minimum
Assessment Exercise-05
Section 6: Campaign Objectives Strategies the Auction
6. Campaign Objectives Strategies the Auction
Assessment Exercise-06
Section 7: Amazon PPC Launch Plan - Part 1
7. Amazon PPC Launch Plan - Part 1
Assessment Exercise-07
Section 8: Amazon PPC Launch Plan - Part 2
8. Amazon PPC Launch Plan - Part 2
Assessment Exercise-08
Section 9: Amazon PPC Launch Plan - Part 3
9. Amazon PPC Launch Plan - Part 3
Assessment Exercise-09
Section 10: Amazon PPC Audit - Objectives Keyword Performance
10. Amazon PPC Audit - Objectives Keyword Performance
Assessment Exercise-10
Section 11: Amazon PPC Audit - Interpretation Option
11. Amazon PPC Audit - Interpretation Option
Assessment Exercise-11
Section 12: Prime Day Analysis - Amazon PPC Audit - Duplicate Targeting
12. Prime Day Analysis - Amazon PPC Audit - Duplicate Targeting
Assessment Exercise-12
Section 13: Amazon PPC Audit - Bid Sensitivity
13. Amazon PPC Audit - Bid Sensitivity
Assessment Exercise-13
Section 14: Amazon PPC Audit - Bulk File - Search Query Performance
14. Amazon PPC Audit - Bulk File - Search Query Performance
Assessment Exercise-14
Section 15: Benchmarking Scalability using Search Query
15. Benchmarking Scalability using Search Query
Assessment Exercise-15
Section 16: Opportunities for Scalability using Top Search Term
16. Opportunities for Scalability using Top Search Term
Assessment Exercise-16
Section 17: Day Parting - Using Purchase Behavior and Day Parting Clock
17. Day Parting - Using Purchase Behavior and Day Parting Clock
Assessment Exercise-17
Section 18: PPC Audit - Case Study 2
18. PPC Audit - Case Study 2
Assessment Exercise-18
Section 19: Inventory Management Planning - Replenishment
19. Inventory Management Planning - Replenishment
Assessment Exercise-19
Section 20: Cashflow Planning Management in Amazon Business
20. Cashflow Planning Management in Amazon Business
Assessment Exercise-20
Section 21: PPC Dashboard Development
21. PPC Dashboard Development
Assessment Exercise-21
Section 22: Brief Discussion on Business Ethics Team Management
22. Brief Discussion on Business Ethics Team Management
Assessment Exercise-22
Section 23: Final Exam
Final Exam
What You Will Learn
- ✓Master Amazon PPC management, from keyword research to bid optimization.
- ✓Understand the key metrics to track PPC performance on Amazon.
- ✓Learn how to allocate and manage PPC budgets effectively.
- ✓Develop strategies to optimize your Amazon PPC campaigns for higher conversion rates.
- ✓Understand how to create Amazon PPC audits and adjust campaigns for maximum ROI.
- ✓Learn advanced techniques for scalability and campaign growth on Amazon.