Course Brief
About this Course
This course teaches the ins and outs of managing Amazon PPC campaigns for businesses. Learn how to optimize ad performance, track ROI, create strategies for scaling, and audit PPC campaigns to drive sales effectively on Amazon.
Learn to optimize and manage Amazon PPC campaigns to improve sales and maximize ROI.
Eligibility
Requirements
- Basic understanding of Amazon's platform and e-commerce.
- Willingness to learn PPC strategies and techniques.
- Access to an Amazon Seller Central account.
Training Plan
Learning Roadmap
01
Foundation Studio: Introduction
- Introduction and Fundamental of Amazon PPC Management
- guided portfolio activity Exercise-01
02
Practical Lab: Competition Scorecard - Probability of Conversion
- Competition Scorecard - Probability of Conversion
- guided portfolio activity Exercise-02
03
Applied Workflow: PPC Budget Computation
- PPC Budget Computation
- guided portfolio activity Exercise-03
04
Professional Practice: PPC Budget Allocation & Sales Forecasting Development
- PPC Budget Allocation & Sales Forecasting Development
- guided portfolio activity Exercise-04
05
Portfolio Sprint: Interpretation of Sales Forecast How to Minimum
- Interpretation of Sales Forecast How to Minimum
- guided portfolio activity Exercise-05
06
Career Readiness: Campaign Objectives Strategies the Auction
- Campaign Objectives Strategies the Auction
- guided portfolio activity Exercise-06
07
Foundation Studio: Amazon PPC Launch Plan - Part 1
- Amazon PPC Launch Plan - Part 1
- guided portfolio activity Exercise-07
08
Practical Lab: Amazon PPC Launch Plan - Part 2
- Amazon PPC Launch Plan - Part 2
- guided portfolio activity Exercise-08
09
Applied Workflow: Amazon PPC Launch Plan - Part 3
- Amazon PPC Launch Plan - Part 3
- guided portfolio activity Exercise-09
10
Professional Practice: Amazon PPC Audit - Objectives Keyword Performance
- Amazon PPC Audit - Objectives Keyword Performance
- guided portfolio activity Exercise-10
11
Portfolio Sprint: Amazon PPC Audit - Interpretation Option
- Amazon PPC Audit - Interpretation Option
- guided portfolio activity Exercise-11
12
Career Readiness: Prime Day Analysis - Amazon PPC Audit - Duplicate Targeting
- Prime Day Analysis - Amazon PPC Audit - Duplicate Targeting
- guided portfolio activity Exercise-12
13
Foundation Studio: Amazon PPC Audit - Bid Sensitivity
- Amazon PPC Audit - Bid Sensitivity
- guided portfolio activity Exercise-13
14
Practical Lab: Amazon PPC Audit - Bulk File - Search Query Performance
- Amazon PPC Audit - Bulk File - Search Query Performance
- guided portfolio activity Exercise-14
15
Applied Workflow: Benchmarking Scalability using Search Query
- Benchmarking Scalability using Search Query
- guided portfolio activity Exercise-15
16
Professional Practice: Opportunities for Scalability using Top Search Term
- Opportunities for Scalability using Top Search Term
- guided portfolio activity Exercise-16
17
Portfolio Sprint: Day Parting - Using Purchase Behavior and Day Parting Clock
- Day Parting - Using Purchase Behavior and Day Parting Clock
- guided portfolio activity Exercise-17
18
Career Readiness: PPC Audit - Case Study 2
- PPC Audit - Case Study 2
- guided portfolio activity Exercise-18
19
Foundation Studio: Inventory Management Planning - Replenishment
- Inventory Management Planning - Replenishment
- guided portfolio activity Exercise-19
20
Practical Lab: Cashflow Planning Management in Amazon Business
- Cashflow Planning Management in Amazon Business
- guided portfolio activity Exercise-20
21
Applied Workflow: PPC Dashboard Development
- PPC Dashboard Development
- guided portfolio activity Exercise-21
22
Professional Practice: Brief Discussion on Business Ethics Team Management
- Brief Discussion on Business Ethics Team Management
- guided portfolio activity Exercise-22
23
Portfolio Sprint: Marketplace Ads Strategy Review
- Review the major marketplace ads strategy concepts through a guided recap.
- Organize class practice into a simple portfolio-ready workflow.
- Apply the learned process on a realistic task with instructor guidance.
- Prepare next-step notes for continued practice after course completion.