About Course
This course teaches the ins and outs of managing Amazon PPC campaigns for businesses. Learn how to optimize ad performance, track ROI, create strategies for scaling, and audit PPC campaigns to drive sales effectively on Amazon.
Learn to optimize and manage Amazon PPC campaigns to improve sales and maximize ROI.
Requirements
- Basic understanding of Amazon's platform and e-commerce.
- Willingness to learn PPC strategies and techniques.
- Access to an Amazon Seller Central account.
Course Curriculum
Section 1: Introduction
- 1. Introduction and Fundamental of Amazon PPC Management
- Assessment Exercise-01
Section 2: Competition Scorecard - Probability of Conversion
- 2. Competition Scorecard - Probability of Conversion
- Assessment Exercise-02
Section 3: PPC Budget Computation
- 3. PPC Budget Computation
- Assessment Exercise-03
Section 4: PPC Budget Allocation & Sales Forecasting Development
- 4. PPC Budget Allocation & Sales Forecasting Development
- Assessment Exercise-04
Section 5: Interpretation of Sales Forecast How to Minimum
- 5. Interpretation of Sales Forecast How to Minimum
- Assessment Exercise-05
Section 6: Campaign Objectives Strategies the Auction
- 6. Campaign Objectives Strategies the Auction
- Assessment Exercise-06
Section 7: Amazon PPC Launch Plan - Part 1
- 7. Amazon PPC Launch Plan - Part 1
- Assessment Exercise-07
Section 8: Amazon PPC Launch Plan - Part 2
- 8. Amazon PPC Launch Plan - Part 2
- Assessment Exercise-08
Section 9: Amazon PPC Launch Plan - Part 3
- 9. Amazon PPC Launch Plan - Part 3
- Assessment Exercise-09
Section 10: Amazon PPC Audit - Objectives Keyword Performance
- 10. Amazon PPC Audit - Objectives Keyword Performance
- Assessment Exercise-10
Section 11: Amazon PPC Audit - Interpretation Option
- 11. Amazon PPC Audit - Interpretation Option
- Assessment Exercise-11
Section 12: Prime Day Analysis - Amazon PPC Audit - Duplicate Targeting
- 12. Prime Day Analysis - Amazon PPC Audit - Duplicate Targeting
- Assessment Exercise-12
Section 13: Amazon PPC Audit - Bid Sensitivity
- 13. Amazon PPC Audit - Bid Sensitivity
- Assessment Exercise-13
Section 14: Amazon PPC Audit - Bulk File - Search Query Performance
- 14. Amazon PPC Audit - Bulk File - Search Query Performance
- Assessment Exercise-14
Section 15: Benchmarking Scalability using Search Query
- 15. Benchmarking Scalability using Search Query
- Assessment Exercise-15
Section 16: Opportunities for Scalability using Top Search Term
- 16. Opportunities for Scalability using Top Search Term
- Assessment Exercise-16
Section 17: Day Parting - Using Purchase Behavior and Day Parting Clock
- 17. Day Parting - Using Purchase Behavior and Day Parting Clock
- Assessment Exercise-17
Section 18: PPC Audit - Case Study 2
- 18. PPC Audit - Case Study 2
- Assessment Exercise-18
Section 19: Inventory Management Planning - Replenishment
- 19. Inventory Management Planning - Replenishment
- Assessment Exercise-19
Section 20: Cashflow Planning Management in Amazon Business
- 20. Cashflow Planning Management in Amazon Business
- Assessment Exercise-20
Section 21: PPC Dashboard Development
- 21. PPC Dashboard Development
- Assessment Exercise-21
Section 22: Brief Discussion on Business Ethics Team Management
- 22. Brief Discussion on Business Ethics Team Management
- Assessment Exercise-22
Section 23: Final Exam
- Final Exam