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Government of Punjab eSkills Program

Official skill development course dossier

Urdu/English
Ecommerce & MarketingOfficial Course

Shopify Store Optimization

Learn advanced strategies to set up and manage a successful Shopify business, including sourcing, marketing, and optimization.

Duration

2-4 Months

Learners

1,252+

Rating

4.6

Level

Intermediate to Advanced

Official Course2-4 Months
Category

Ecommerce & Marketing

Training Mode

Online Guided

Roadmap

17 Blocks

Course Brief

About this Course

This course covers advanced Shopify business setup strategies, including product research, sourcing, store optimization, Facebook ad strategies, and more. It provides a step-by-step guide on creating a successful dropshipping business, including setting up payment systems, managing ads, handling customer service, and scaling your store for success.

Learn advanced strategies to set up and manage a successful Shopify business, including sourcing, marketing, and optimization.

Eligibility

Requirements

  • Basic understanding of eCommerce and dropshipping.
  • A computer with an internet connection and access to Shopify.
  • Willingness to learn and apply advanced Shopify business techniques.

Training Plan

Learning Roadmap

01

Foundation Studio: Store Growth Operations

  • This is a Right Approach of Doing eCommerce Business
  • Introductory session
  • Business Structure and Hurdles
  • Customer Buying Journey
  • Product Research Method part 1
  • guided portfolio activity Exercise- 01
02

Practical Lab: Store Growth Operations

  • Product Research Method part 2
  • Practice product sourcing through a guided store growth operations activity.
  • Product hunting Makhan method
  • Practice product validation through a guided store growth operations activity.
  • Practice legal framework through a guided store growth operations activity.
  • guided portfolio activity Exercise- 02
03

Applied Workflow: Store Growth Operations

  • Practice paypal basic through a guided store growth operations activity.
  • PayPal and Wise account creation
  • Practice uk limited through a guided store growth operations activity.
  • Practice vps through a guided store growth operations activity.
  • Stripe Account Creation
  • guided portfolio activity Exercise- 03
04

Professional Practice: Store Growth Operations

  • Practice business costing through a guided store growth operations activity.
  • Store Creation Part 1
  • Store Creation Part 2
  • Store Creation Part 3
  • Store Creation Part 4
  • guided portfolio activity Exercise- 04
05

Portfolio Sprint: Store Growth Operations

  • Store Creation Part 5
  • Practice store optimization through a guided store growth operations activity.
  • Ad auction and quality rankings
  • Science of Facebook ads
  • Practice ad creative guide through a guided store growth operations activity.
  • guided portfolio activity Exercise- 05
06

Career Readiness: Store Growth Operations

  • Page creation and setting part 1
  • Page creation and setting part 2
  • Page creation and setting part 3
  • Events and Tracking
  • Events tracking and custom Audience
  • guided portfolio activity Exercise- 06
07

Foundation Studio: Store Growth Operations

  • Why business manager is important
  • Creating business manager Account
  • Understanding business manager part 1
  • Understanding business manager part 2
  • Attaching pixel to Shopify store part 1
  • guided portfolio activity Exercise- 07
08

Practical Lab: Store Growth Operations

  • Attaching pixel to Shopify store part 2
  • Domain Verification
  • Setting Aggregated events
  • Practice value optimization through a guided store growth operations activity.
  • Practice commerce manager through a guided store growth operations activity.
  • guided portfolio activity Exercise- 08
09

Applied Workflow: Store Growth Operations

  • Facebook shop and catalog creation
  • Brand Awareness vs Research
  • Practice ads manager basics through a guided store growth operations activity.
  • Understanding campaign structure
  • Campaign budget optimization
  • guided portfolio activity Exercise- 09
10

Professional Practice: Store Growth Operations

  • Conversion Events and basics of budgeting
  • Practice audiences part 1 through a guided store growth operations activity.
  • Practice audiences part 2 through a guided store growth operations activity.
  • Interest targeting part 1
  • Interest targeting part 2
  • guided portfolio activity Exercise- 10
11

Portfolio Sprint: Store Growth Operations

  • Interest targeting part 3
  • Placements and Attribution Setting
  • Dropshipping Strategy Part 1
  • Dropshipping Strategy Part 2
  • Dropshipping Strategy Part 3
  • guided portfolio activity Exercise- 11
12

Career Readiness: Store Growth Operations

  • Dropshipping Strategy Part 4
  • Dropshipping Strategy Part 5
  • Dropshipping Strategy Part 6
  • Dropshipping Strategy Part 7
  • Dropshipping Strategy Part 8
  • guided portfolio activity Exercise- 12
13

Foundation Studio: Store Growth Operations

  • Dropshipping Strategy Part 9
  • Dropshipping Strategy Part 10
  • Dropshipping Strategy Part 11
  • Dropshipping Strategy Part 12
  • Dropshipping Strategy Part 13
  • guided portfolio activity Exercise- 13
14

Practical Lab: Store Growth Operations

  • Dropshipping Strategy Part 14
  • Dropshipping Strategy Part 15
  • Dropshipping Strategy Part 16
  • Dropshipping Strategy Part 88888
  • Right Way of Campaign Analysis
  • guided portfolio activity Exercise- 14
15

Applied Workflow: Store Growth Operations

  • Facebook Ad Account Disabled - Avoid These
  • Cash Flow Management
  • Practice part 1 through a guided store growth operations activity.
  • Practice part b through a guided store growth operations activity.
  • Practice part d through a guided store growth operations activity.
  • guided portfolio activity Exercise- 15
16

Professional Practice: Store Growth Operations

  • Practice part e through a guided store growth operations activity.
  • Practice part 1 through a guided store growth operations activity.
  • guided portfolio activity Exercise- 16
17

Portfolio Sprint: Store Growth Operations Review

  • Review the major store growth operations concepts through a guided recap.
  • Organize class practice into a simple portfolio-ready workflow.
  • Apply the learned process on a realistic task with instructor guidance.
  • Prepare next-step notes for continued practice after course completion.
Official Course2-4 Months
Category

Ecommerce & Marketing

Shopify Store Optimization

Duration2-4 Months
Rating4.6 (162 reviews)
Enrolled1,252+
LevelIntermediate to Advanced
LanguageUrdu/English

Outcomes

What You Will Learn

  • Learn how to conduct detailed product research and validation.
  • Master Shopify store creation and optimization for maximum conversion.
  • Understand and implement advanced ad strategies on Facebook for Shopify.
  • Learn how to handle customer service and returns for a Shopify business.
  • Explore ways to scale your business and increase sales.
  • Learn to set up a Shopify store with integrated payment gateways like PayPal and Stripe.
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